Many articles have been written about how to value a domain name. This is not one of those articles.

I sell domains so I’m much more concerned with what names people
want to buy and what they’ll pay then I am about their true value. What
I mean by that is, I’m not one of those guys that thinks that every
domain is priceless or needs to have a huge price tag on it. I try very
hard to be realistic when putting numbers on them.

I have one question that I ask myself that is more important to me
than any other question. What sort of website would be put on the name?
When buyers buy a name from me, more often than not they want the name
because they have some sort of vision for it. What’s the obvious vision?

Source: Rick Latona